Me, Her, the Boy and a Dog
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Within the last 30 minutes, Facebook has done away with the “Become a Fan” of button on fan pages and replaced it with a “Like” button. Below is the message you’ll likely see on your Facebook page:
Facebook “hopes” this change will feel more “lightweight” and that it will increase the number of “connection” made across the site. I’m sure it’ll catch on, because, well, let’s face it, Facebook does what it wants, usability be damned.
How long have we been been “liking” status updates on the Wall? Long enough to feel there is a difference between liking an update and liking an organization’s page. Becoming a “fan” of a page meant that you were somewhat invested in that group. Now, Facebook has removed a level of intimacy by relegating “fans” to people with a vague interest.
While this may be fine for most, I strongly “dislike” this change. “Fanning” a page had finally become an accepted term and now, at Facebook’s whim, we’re supposed to tell people to please “like” our pages? Really?
I started a Facebook ad campaign today for one of my sites that encourages people to “Become a Fan!” But, they can’t now. So, do I re-write my ad copy to say, “Like us today!” God. That sounds like a desperate unpopular kid begging people for friends.
What do you think of Facebook’s change?
